Creative Ways to Grow Your Email Database That Work

Creating your email marketing database is a never-ending task. A typical year's worth of email address changes, opt-outs, and other variables cause email databases to "decay," according to industry research. However, you'll need inventive list-building strategies that keep new email addresses in your database if you want to stay ahead of the attrition curve. You can also take help from email database providers. Here are a few original and practical strategies to expand your email database if you feel stuck with ideas. Promote sharing of your emails among your subscribers. To achieve this, the "Email to a Friend" and social sharing buttons can be added to your email messages. Additionally, consider including a "Subscribe" button or link in your email so that shared email recipients can easily opt-in. To obtain the email addresses of your visitors, create a whitepaper or ebook and make it available for free download. Utilize your YouTube channel to direct viewers to your email list. In your videos, as well as in the description box that appears below each video, you can insert calls-to-action and subscription URLs. Avoid squandering space on your website! Ensure that your website's key pages provide users with an email subscription option. This should include the primary anchor page for your blog, the home page, the About page, and the Contact page. Get business cards printed with a special offer and a call-to-action for email opt-in on the back. For instance: "Get 20% off your first purchase when you sign up for our email list." If you attend trade events, remember to bring a clipboard and signup sheet to quickly collect people's email information. Make a special list just for these email addresses, and in your first correspondence, don't forget to express gratitude for their attendance at your trade show booth. This will give it a more personal touch and share your new subscribers a lasting first impression. Offer 'Email Exclusively' discounts, deals, and rewards only accessible to email subscribers on your list. Conduct a poll or survey online, and include a request to join your email list on the survey or poll form.

Customers can subscribe to your email list by sending a text message to a specific numeric address specific to your company, which is a function many email marketing management platforms (like Constant Contact, MailChimp, etc.) offer. For smartphone users, you can also create a QR code that will allow people to join your email list by scanning the code and doing so. Encourage individuals to enter your email list by including an opt-in form on your company's Facebook page. Even better, you may run a Facebook-specific campaign that allows fans and followers to win something in exchange for joining your mailing list. Using Facebook ads is a terrific approach to expanding your email database. Sending visitors to your email opt-in form will enable more effective engagement over time than sending them directly to your Facebook Page. In your email signature, include a link to your opt-in signup form. Your email correspondences will then include a link allowing recipients to join your email list. Include the link in their email signatures if you have a staff member who frequently communicates via email with potential clients or customers. Prominently display a link to your email signup form on your Google+ page. Host conferences, panel discussions, meetups, and other in-person events, and let attendees join your email list to help you grow your subscriber database. For this, a clear clipboard with a signup sheet will work fine.

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